About Us
BMW INSPIRATION & CULTURE
The idea was born in 2011 with a goal to provide the BMW enthusiast community with one place to interact with each other. Because of our diverse preference for cars, we wanted that to reflect on what our features consisted of. That meant, whether it’s a classic, OEM+, aggressively fitted or dedicated to the track – it is welcome here. We also showcase events, official BMW news and much more. Founded and run by BMW enthusiasts, we’re here to share the love that brings us all together.
Pronunciation: Uhl·tuh·maht Kla·seh (or “class”)
Learn more about our brand HERE.