The idea was born in 2011 with a goal to provide viewers with one place to find BMW Inspiration & Culture. Because of our own diverse preference for cars, we wanted that to reflect on what our features consist of. That means, whether it’s a classic, OEM+, aggressively fitted or dedicated to the track – it is welcome here. We also showcase events, official BMW news and much more. Founded and run by BMW enthusiasts, we’re here to share the love that brings us all together.

Learn more about our brand HERE.